marketing tech
30 articles about marketing tech in AI news
AI-Powered WhatsApp Marketing Claims 98% Open, 60% Interaction Rates
A viral claim positions AI-powered WhatsApp marketing as the dominant channel in 2026, citing 98% open and 60% interaction rates. This highlights the shift from broadcast to conversational AI in customer engagement.
Regulators in Italy Probe Sephora, LVMH for Youth Marketing
Italian authorities are investigating LVMH and its beauty retailer Sephora for marketing practices targeting minors. This marks the first such European probe into the luxury conglomerate's youth outreach, signaling heightened regulatory scrutiny.
JPMorgan CEO Jamie Dimon: AI Could Enable 4-Day Work Week, Already Used for Risk, Marketing, Underwriting
JPMorgan Chase CEO Jamie Dimon stated AI could enable a 4-day work week. He detailed current uses in risk calculation, marketing, and underwriting.
LLM Fine-Tuning Explained: A Technical Primer on LoRA, QLoRA, and When to Use Them
A technical guide explains the fundamentals of fine-tuning large language models, detailing when it's necessary, how the parameter-efficient LoRA method works, and why the QLoRA innovation made the process dramatically more accessible.
CATCHES Launches Generative AI with Physics-Based Sizing Technology for Fashion E-Commerce
CATCHES has launched a generative AI platform for fashion e-commerce featuring physics-based sizing technology. The launch is in partnership with luxury brand AMIRI and is powered by NVIDIA's AI infrastructure. This directly targets a core pain point in online apparel retail: fit uncertainty and high return rates.
Okara Launches 'World's First AI CMO' Agent System for Automated Marketing
Okara announced an AI agent system that analyzes a website and deploys specialized agents for SEO, GEO, and R&D tasks. The tool is positioned as an automated marketing executive.
Zalando's AI Strategy: 90% of Marketing Content Now AI-Generated, Preparing for AI Agent Future
Zalando reveals 90% of its marketing content is now AI-generated and is preparing for a future where 15% of e-commerce flows through AI agents by 2030. The company has been using AI for 15 years, with applications growing increasingly complex.
Beyond the Racket: How AI-Powered Exclusive Previews Are Redefining Luxury Event Marketing
BMW's use of a closed-room, AI-enhanced model preview at the BNP Paribas Open demonstrates a new paradigm for luxury marketing. This approach creates scarcity, personalizes the high-touch experience, and generates ultra-qualified leads by blending physical exclusivity with data-driven engagement.
Graph-Based Recommendations for E-Commerce: A Technical Primer
An overview of how graph-based recommendation systems work, using knowledge graphs to connect users, items, and attributes for more accurate and explainable product suggestions in e-commerce.
Sequen Secures $16M to Commercialize TikTok-Inspired Personalization Tech for Consumer Brands
AI startup Sequen raised $16M in Series A funding to scale its personalization platform, which adapts TikTok's recommendation engine logic for major consumer brands. This enables brands to build dynamic, content-driven customer journeys.
Sequen Raises $16M to Commercialize 'Large Event Model' Tech for Real-Time Personalization
Sequen, a startup founded by ex-Etsy AI leader Zoë Weil, has secured $16M in Series A funding. Its 'RankTune' platform offers API access to real-time ranking and personalization models, aiming to bring TikTok/Instagram-grade infrastructure to major consumer brands without invasive tracking.
We Hosted a 35B LLM on an NVIDIA DGX Spark — A Technical Post-Mortem
A detailed, practical guide to deploying the Qwen3.5–35B model on NVIDIA's GB10 Blackwell hardware. The article serves as a crucial case study on the real-world challenges and solutions for on-premise LLM inference.
Subagent AI Architecture: The Key to Reliable, Scalable Retail Technology Development
Subagent AI architectures break complex development tasks into specialized roles, enabling more reliable implementation of retail systems like personalization engines, inventory APIs, and clienteling tools. This approach prevents context collapse in large codebases.
Beyond the Leaderboard: How Tech Giants Are Redefining AI Evaluation Standards
Major AI labs like Google and OpenAI are moving beyond simple benchmarks to sophisticated evaluation frameworks. Four key systems—EleutherAI Harness, HELM, BIG-bench, and domain-specific evals—are shaping how we measure AI progress and capabilities.
Profound's $96M Bet: How AI Chatbots Are Rewriting the Rules of Digital Marketing
AI startup Profound raised $96 million at a $1 billion valuation to help brands optimize for AI-generated answers rather than traditional search results. The funding signals a major shift as marketers prepare for AI chatbots to replace conventional search engines.
From Browsing History to Personalized Emails: Transformer-Based Product Recommendations
A technical article outlines a transformer-based system for generating personalized product recommendations from user browsing data, directly applicable to retail and luxury e-commerce for enhancing email marketing and on-site personalization.
A Go Developer's Journey to Demystify AI and Build a RAG System
A developer recounts his journey from viewing AI as an intimidating 'monster' to building a functional RAG system, providing a practical, ground-level perspective on implementation. This matters as it reflects the ongoing democratization of advanced AI techniques beyond research labs.
Boll & Branch Deploys OpenClaw AI Agent 'Tess' Across Operations, From Scheduling to Customer Insights
Bedding brand Boll & Branch created an AI agent named 'Tess' using open-source platform OpenClaw. Initially a scheduling assistant, Tess now integrates with Slack, Shopify, and marketing tools to generate customer reports and analyze social trends, supporting the brand's physical retail expansion.
Why Luxury Brands Are Shunning AI in Favor of Handcraft
An article highlights a perceived tension in the luxury sector, where some brands are reportedly avoiding AI to preserve the authenticity and heritage of handcraft. This stance presents a core strategic challenge: balancing technological efficiency with brand identity.
AI-Powered 'Vibe-Coded' Companies Emerge as AI Collapses Traditional Staffing Models
Entrepreneur Matthew Gallagher used AI to automate core business functions—coding, marketing, support—allowing his company to scale without building a large managerial team. This demonstrates AI's current strength: drastically reducing coordination costs to enable solo or small teams to execute like corporations.
Harness Engineering for AI Agents: Building Production-Ready Systems That Don’t Break
A technical guide on 'Harness Engineering'—a systematic approach to building reliable, production-ready AI agents that move beyond impressive demos. This addresses the critical industry gap where most agent pilots fail to reach deployment.
The Agentic AI Reality Check: 88% Never Reach Production, Here's How to Spot the Fakes
A new analysis reveals widespread 'agent washing' in AI, with most systems labeled as agents being rebranded chatbots or automation scripts. The article provides a 5-point checklist to distinguish real, production-ready agents from marketing hype, crucial for retail leaders evaluating AI investments.
Perigold Defies Luxury Slowdown with Physical Expansion and Content Strategy
Wayfair's luxury home brand Perigold is growing via new stores and influencer collaborations, leveraging Wayfair's tech infrastructure while targeting affluent, fashion-adjacent consumers. This contrasts with broader luxury market headwinds.
Modern RAG in 2026: A Production-First Breakdown of the Evolving Stack
A technical guide outlines the critical components of a modern Retrieval-Augmented Generation (RAG) system for 2026, focusing on production-ready elements like ingestion, parsing, retrieval, and reranking. This matters as RAG is the dominant method for grounding enterprise LLMs in private data.
Anthropic's Claude Allegedly Has Secret 'Benjamin Franklin Persuasion & Leverage Machine' Mode
A viral tweet claims Anthropic's Claude AI has a hidden mode designed for persuasion and leverage analysis. No official confirmation or technical details have been provided by the company.
Mediagenix Enhances Content Personalization with AI Semantic Search for Better Discovery
Media technology company Mediagenix has integrated AI-powered semantic search into its content management platform to improve content discovery and personalization for broadcasters and media companies. This represents a practical application of embedding technology in the media sector.
Is AI Antithetical to Luxury? The Business of Fashion Poses the Core Question
The Business of Fashion examines the fundamental tension between AI's scalability and luxury's exclusivity. This is a strategic, not technical, debate for luxury houses deciding how to adopt AI without diluting brand value.
Revieve Launches AI Skin Advisor for ChatGPT, Expanding Generative AI Beauty Discovery
Beauty tech platform Revieve launches an AI Skin Advisor as a ChatGPT plugin, enabling conversational skin analysis and product discovery. This represents a strategic expansion into generative AI platforms for beauty brands and retailers.
The Agent Coordination Trap: Why Multi-Agent AI Systems Fail in Production
A technical analysis reveals why multi-agent AI pipelines fail unpredictably in production, with failure probability scaling exponentially with agent count. This exposes critical reliability gaps as luxury brands deploy complex AI workflows.
Fine-Tuning Llama 3 with Direct Preference Optimization (DPO): A Code-First Walkthrough
A technical guide details the end-to-end process of fine-tuning Meta's Llama 3 using Direct Preference Optimization (DPO), from raw preference data to a deployment-ready model. This provides a practical blueprint for customizing LLM behavior.